The in-house PR and integrated marketing playbook of a 22-year industry veteran — built into software.
Kent gives 1–3 person marketing and comms teams the codified methodology of a veteran B2B tech PR agency, so you ship agency-grade announcements, case studies, and media pitches — without the agency retainer.
The work doesn't shrink just because the team is small.
- Announcements, case studies, pitches, and articles all land on the same one or two people — and quality slips when speed wins.
- Generic AI tools give you a blank box and generic output. There's no structure, no judgment, no playbook.
- An agency retainer costs 5–10x more and you still wait days for drafts you end up rewriting.
Six codified Standards. Two decades of agency judgment.
Announcement Standard
Structure and sequence a clear, credible announcement using an experienced agency framework.
Case Study Standard
Turn customer wins into credible proof assets built for sales and marketing use.
Pitch Standard
Build focused media pitches around a relevant angle and a clear ask.
PR Plan Framework
A complete strategic PR plan, not a list of tactics.
Contributed Article Standard
Develop thoughtful contributed articles shaped for the target publication and audience.
Deep Asset / Whitepaper Standard
Long-form assets with a spine, not padding.
Built from real agency experience
The judgment behind the tools.
Kent was built by Kellen Davison, founder of Forecast PR, with 22 years of international B2B technology PR and integrated marketing experience — from startups to Fortune 500s, with deep specialization in B2B tech and insurtech. Every Standard in Kent is the exact methodology his agency uses with retainer clients.
Inside the product
A real PR workflow—not another blank AI chat.
Start with the brief, develop the work in a guided PR workflow, strengthen it with built-in analysis, and submit critical deliverables for expert review.
Build with a guided brief
Each tool opens with the exact fields an agency uses — significance, differentiation, customer quotes — so the draft starts structured, not from a blank prompt.
Strengthen the work before it ships
Built-in analysis helps you examine tone and media appeal against adjustable thresholds, so you can identify areas to revise before anything goes out.
Bring in expert review when it matters
Package critical deliverables for an expert review request inside the workflow — without starting from a blank email thread.
Start with a real deliverable.
Annual subscriptions include our Founding Customer Onboarding Package: guided setup and hands-on development of a first deliverable with founder Kellen Davison. Book a working session to discuss current onboarding options.
Annual
Founding Customer$5,000/year
Equivalent to two months free vs. monthly
- 60-minute onboarding working session with Kellen
- Guided brand-profile setup
- Your first press release, media pitch or customer story developed together
Monthly
$500/month
Standard self-guided onboarding
- Full access to all six Standards
- Cancel anytime
Frequently asked questions
Start with your real work
Bring the deliverable your team needs next.
Tell us what is coming up. Kellen will use the 20-minute working session to assess the brief, show the relevant Kent workflow, and determine whether the Founding Customer package is a fit.
- No generic product tour
- Focused on one real announcement, pitch or customer story
- Clear next step after the session